
Monday May 20, 2024
ABCs of Email Marketing (And Why They Get Skipped) W/ David Cartolano
In this insightful episode, email marketing veteran David Cartolano reveals the foundational "ABCs" that are crucial for email success but often overlooked:
A - Deliverability: Setting expectations, running reply campaigns, and properly configuring technical settings like DKIM/SPF/DMARC to stay out of spam.
B - Building Trust: Fostering relationships through consistent value and organic content to drive open rates and engagement.
C - Compelling Offers: Crafting irresistible offers that solve audience's problems trumps nitpicking copy.
David shares real-world examples, from managing lists of 30 to 600K+ subscribers, on why these basics are pivotal yet frequently skipped. He stresses making data-driven decisions based on your specific audience and industry.
Don't miss this master class on nailing the fundamentals for email marketing ROI. Plus, learn how to leverage David's expertise at WealthyInbox.com.
Up Next: Grow your business with expert email & paid ads strategy. Book a free call at http://www.arfanhusain.com/start
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