Mastering the Art of Selling Coaching Using the IEP Framework with Colin Yearwood

In this episode, Arfan Husain interviews Colin Yearwood, an expert in coaching and sales. They discuss:

• Mastering the art of selling coaching using the IEP framework
• The power of relational selling vs. transactional approaches
• Overcoming confidence issues in sales
• The FTBB process for communicating value
• Common mistakes coaches make when selling services
• Incorporating mindfulness into the sales process

Key takeaways:

1. Focus on building long-term relationships with potential clients
2. Use the IEP (Internal, External, Process) framework to address confidence and communication
3. Implement the FBB (Feature, Transformation, Benefit, Benefit) process in sales conversations

Colin shares his journey from corporate to coaching, generating over $1.5 Million in coaching and services. He emphasizes treating clients with respect and maintaining integrity throughout the sales process.

Connect with Colin: https://www.colinyearwood.com/

🔥 Free strategy call to grow with paid ads: http://www.arfanhusain.com/start

Don't miss this opportunity to elevate your coaching business and make a bigger impact on your clients' lives!