What’s Working in Facebook Ads Right Now 3 Keys to Boost ROAS

Facebook Ads Update & What's Working Now

In this episode, Arfan shares key insights on Facebook advertising strategies for coaches in 2025. After returning from a Texas trip, he breaks down three critical elements currently driving success in Facebook ads:

1. Creative & Messaging Evolution

• Importance of clear audience identification in ad copy
• Changes on tracking
• Strategy shift from 90-day to 7-day reporting windows

1. Audience Targeting Changes

• Move toward broader targeting approach
• Introduction of Advantage Plus features
• Reduced effectiveness of detailed interest targeting

1. Funnel Optimization

• Self-liquidating offer strategy
• Lead magnet + $27-37 offer combination
• Importance of order bumps and upsells

Resources:

• Facebook Ads Rescue Call: arfanhusain.com/rescue
• Strategy Session: http://www.arfanhusain.com/start

#FacebookAds #CoachingBusiness #DigitalMarketing #LeadGeneration